Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcomes unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet the information needs of their audiences.

Planning 112

Planning Content Marketing Webcast Content 112

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

Mobile Marketing 101

Mobile Marketing Planning Mobile Advertising B2B Marketing 101

Digital B2B Marketing

SEPTEMBER 19, 2011

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.].

Social Media 100

Social Media Media ROI Practices 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcome unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet [.].

Content Marketing 100

Content Marketing Content B2B Marketing Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what [.].

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 19, 2011

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see.

Social Media 125

Social Media Media Paid Search Agency Twitter 125