Digital B2B Marketing

JUNE 28, 2011

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed.

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Media Social Media ROI Media Plans 111

Digital B2B Marketing

JUNE 30, 2011

We already have two social media camps. In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. How do we label the difference? As Allison Aldridge-Saur says in Digital Tribes: Pillar 1, Naming , “Go ahead and list a few nameless things&#.

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Social Media Organization Terms and Conditions Media 105

Digital B2B Marketing

JUNE 29, 2011

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense.

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Media Cross-Selling Ad Exchange Paid Search Agency 100