Sat.Apr 30, 2011 - Fri.May 06, 2011

Digital B2B Marketing

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. If your marketing plan is dependent on a click, your audience is getting smaller.

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Five Reasons Lead Generation Is On Its Last Legs

Digital B2B Marketing

A quick definition. Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%.