Sat.Jul 22, 2006 - Fri.Jul 28, 2006

Digital B2B Marketing

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B2B Lead Generation Blog: MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006

B2B Lead Generation Blog

I've been quiet here for over a week, but not because I don't have a ton of things to write about. Actually, I'm focused on getting a special project ready that I'll be releasing to tomorrow. Stay tuned. In the

B2B 2

Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. It's a repository of informatuion in which you can submit articles and posts that you find. Diggers" read these articles and rate them. If it's a good article it will get a higher rating. Chad H.

Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW! BUY NOW !". At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. This type of mentality is what really pissed me off when I found Nike's Basketball blog. However, this is perhaps what male teenagers (their target audience) want to see. The difference? There are many.

Don't blog too close to home

Anything Goes Marketing

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems. The same goes for business blogs. Write respectively about your competitors and fellow bloggers as they will see what you write. If you're mean and degrading to others, you will probably cause a firestorm.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The worst Fortune 500 blogs - Part I

Anything Goes Marketing

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic. plan to revisit this subject over time so please don't consider this list as permanent. This is a blog no no for industry. This is pure puke.

11 ways to drive web traffic

Anything Goes Marketing

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. I've used a few of these strategies including Top 10 lists, Creating Controversy. and blog commenting in the past. learned a few new tricks including some SEO and paid search techniques as well as how to increase traffic with social networks. For example, I've added a new link to the bottom of each blog post that allows you to submit my post to the popular social networks like Digg. Please feel free to! Chad H.

Linking blogs and newsletters together

Anything Goes Marketing

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes. would also recommend: Driving people to your blog to discuss an article in your e-newsletter Forshadow newsletter articles on your blog by using cliffhangers. For example "Google is headed for its downfall. Chad H.

Choices Expand for Customized Start Pages

WebMarketCentral

Where does your browser go when the click the "home" icon on the toolbar? For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). However, there are an increasing number of services that let you customize your own start page. Among the first were My Yahoo and the aguably better though under-publicized Google offering, but both the choice and sophistication are increasing. Among the new entries in this space are the very cool Netvibes and Pageflakes. You can sign up to be notified when the service is up and running.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Smart Marketing: Brochure Tips - An excerpt from Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity

Smart Marketing

straight from the pages of my soon-to-be-released 2nd book, stand out from the crowd: secrets to crafting a winning company identity, here's a list of questions every marketing leader should ask themselves before designing a new