Digital B2B Marketing

JUNE 28, 2012

Develop a relationship. Don’t propose on the first date. Relationships take time. You talk about relationships as a marketer. You use the same words and clichés. However, you don’t really mean a relationship. You won’t talk a walk in the park with me because we enjoy spending time together and share what we did today just because we want each other to know.

Enterprise Management 156

Enterprise Management Paid Search Agency Work Management Marketing Proposals 156

Digital B2B Marketing

JUNE 26, 2012

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. 1. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years.

Demand Generation Agencies 168

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 168

Digital B2B Marketing

JUNE 21, 2012

A documentary-style video featuring Oliver North? That definitely would not be marketing. The video is entertaining. It is educational. It isn’t about a video game. But it is. If you have not seen the documentary video for Call of Duty 2 , you can watch it below. It is an example of content marketing that many B2B marketers can learn from. Here are a few of the things that set this video apart as part of a marketing program.

B2B Marketing 144

B2B Marketing Content Marketing B2B Content 144

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? No.

Social Media 158

Social Media BtoB Media B2B 158

Digital B2B Marketing

JUNE 14, 2012

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different.

Content Marketing 174

Content Marketing Planning Eloqua Marketing Automation Services 174

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? No. Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.

Curation 165

Curation B2B Thought Leadership Thought Leadership Emarketing 165

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.

Paid Content 169

Paid Content Lead Ranking Cost Per Click Cost per Lead 169