| | | Digital B2B Marketing | | | | 10 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page! Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World. | DIGITAL B2B MARKETING JANUARY 16, 2012  B2B Social Media Opportunities [#B2Bchat Recap] In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms. | | | | | |
| DIGITAL B2B MARKETING JANUARY 12, 2012  The Greatest Danger in Marketing: Metrics Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal? Is revenue key? | DIGITAL B2B MARKETING JANUARY 17, 2012  Why Your Content Will Never Be Good Enough Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Your content may have been good when it was created, but now it’s merely average. | DIGITAL B2B MARKETING JANUARY 31, 2012  Is Your Business Ready for Marketing? Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. As a buyer, I have experienced this multiple times. New Releases. Educated Buyers. | DIGITAL B2B MARKETING JANUARY 24, 2012 How to Market to the New Mass of Influencers If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually. They could brief them and spend time with them. Today, there is a new mass of influencers, too numerous to connect with individually and not influential enough to warrant the expense of one-to-one outreach. Now everyone has a soapbox and a small audience. | | | | | | | |
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DIGITAL B2B MARKETING | TUESDAY, JANUARY 3, 2012  Marketers Ruin Good Marketing Opportunities
Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated. This happens for two primary reasons: Early adopters have an intrinsic advantage. Unique marketing stands out, it is differentiated simply because very few companies are doing it. Early adopters have vision. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, JANUARY 10, 2012  Buying B2B Email Marketing Lists: Challenges and Recommendations
Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. This makes selling marketing lists, and email marketing lists in particular, fertile ground for scammers and many marketers have been burned by bad email lists. According to IDC, the challenge is not just email sellers. Inconsistent definitions of data elements across multiple legacy systems. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, JANUARY 26, 2012  Content Marketing Advice: Stop Competing with My Children!
Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. Content that offers us something beyond your brand and message. However, content is merely the vehicle. The future of marketing is about attention. Attention that today is focused on our priorities at work and at home. Content all about you. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, JANUARY 5, 2012  2012: The Opportunity for the Few in the Year of More
Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. love the thought, but it isn’t that simple. Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). He isn’t creating more, and he shouldn’t necessarily turn around and create less. MORE >>
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