January, 2012

Digital B2B Marketing

Trending Sources

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

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Why Your Content Will Never Be Good Enough

Digital B2B Marketing

Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Your content may have been good when it was created, but now it’s merely average.

Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated. Early adopters have vision.

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. love the thought, but it isn’t that simple.

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. According to IDC, the challenge is not just email sellers. Keep an audit trail.

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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. However, content is merely the vehicle.

How to Market to the New Mass of Influencers

Digital B2B Marketing

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually. They could brief them and spend time with them. Today, there is a new mass of influencers, too numerous to connect with individually and not influential enough to warrant the expense of one-to-one outreach. Now everyone has a soapbox and a small audience.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” Pinterest! Pinterest is the hottest social media platform around right now.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.  In any interview, you normally have to try to convince people that you know what you know.  In a blog, you can SHOW them. They’ll do it.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. What do you think?

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito. Related articles.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. Socialgraphics helps move your message. Levels of socialgraphics.

20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill. maurastl. Pour yourself a drink, put on some lipstick, and pull yourself together. SALJmum. ankurtz.

7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. Everyone knows that if you can only do one thing to lose weight it is to stop eating so darned much.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time.  Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.  Both felt that neither could survive while the other lived, and you, the consumer,  had  to choose.  Every.

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Damn … not sure if my name can live on and switching it to DigitalSteve … just doesn’t have the same ring. Email.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin  is an insanely successful entrepreneur, marketing author and speaker.  Is his social media model of broadcasting without engagement scalable for you too? recently received this inquiry from a friend: I launched a new blog on Sunday. He has over 137,000 followers but that Twitter account follows 0. Well, if it works for Seth, why can’t it work for you? Let’s take a look.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are you ready for Return On Influence?

grow - Practical Marketing Solutions

We are on the cusp of a marketing revolution.  And it is being led by YOU. Today, anyone can get behind the velvet rope … if you know how! So I did. This book is unlike any marketing book you have ever read and features: In-depth explanations of the surprising new sources of online influence — and how they can work for or against you! This is OUR time. This is YOUR time. Many thanks!

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Maybe the easiest brand to think of in this sense is Apple.  Apple is cool, the hipster of technology. 

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. Mind you, there are exceptions.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.