Inbound Marketing: A Square Peg in a Round Hole?
Digital B2B Marketing
NOVEMBER 29, 2011
Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs.
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