| | | Digital B2B Marketing | | | | 18 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING NOVEMBER 8, 2011  4 Reasons You Need a Blog Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it. often hear marketers say their older content is still relevant. Your Turn Is fresh content a priority in your marketing? | DIGITAL B2B MARKETING NOVEMBER 14, 2011  Discussion Recap: Content in B2B Marketing Thursday’s B2Bchat discussion focused on content marketing for B2B. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Content #B2Bchat content marketing storify | | | | | |
| DIGITAL B2B MARKETING NOVEMBER 22, 2011 Klout’s Best Move: Making You Not Care About Your Score Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result. When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. | DIGITAL B2B MARKETING NOVEMBER 22, 2011 Klout’s Best Move: Making You Not Care About Your Score Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam. The algorithm is clear (test results, possibly quizzes, attendance or participation) and you work to influence the result. When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. | DIGITAL B2B MARKETING NOVEMBER 15, 2011 Three B2B Marketing Mistakes from Kim Kardashian’s Wedding The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. Empty promises Kim and Kris’s vows were empty. The traditional “Til’ death do us part” should have been replaced with “Until the party is over.” Or Modernista! Modernista! | DIGITAL B2B MARKETING NOVEMBER 15, 2011 Three B2B Marketing Mistakes from Kim Kardashian’s Wedding The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. Empty promises Kim and Kris’s vows were empty. The traditional “Til’ death do us part” should have been replaced with “Until the party is over.” Or Modernista! Modernista! | | | | | | | |
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DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 17, 2011  Just Say No to Marketing Advice
All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive. If you are not already, you need to develop an inbound marketing program. More than two-thirds of IT buyers use social media during the purchase process. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 17, 2011  Just Say No to Marketing Advice
All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. The problem is, marketing advice is prescriptive. It may sound important and be delivered with authority, but it is still prescriptive. If you are not already, you need to develop an inbound marketing program. More than two-thirds of IT buyers use social media during the purchase process. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 29, 2011  Inbound Marketing: A Square Peg in a Round Hole?
Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. But as this story illustrates, that doesn’t mean inbound marketing or other modern marketing tactics are always good advice. He sells to knowledgable buyers that know he is selling the exact same product. Period. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 29, 2011  Inbound Marketing: A Square Peg in a Round Hole?
Two weeks ago, I wrote Just Say NO to Marketing Advice. Inbound marketing is a great example of popular marketing advice and it may makes sense for most marketers. But it doesn’t make sense for all. Most B2B marketers are not providing pure commodity products, even in commodity markets. Every company is looking to differentiate by meeting specific business needs. But as this story illustrates, that doesn’t mean inbound marketing or other modern marketing tactics are always good advice. He sells to knowledgable buyers that know he is selling the exact same product. Period. MORE >> -
DIGITAL B2B MARKETING | MONDAY, NOVEMBER 14, 2011  Discussion Recap: Content in B2B Marketing
Thursday’s B2Bchat discussion focused on content marketing for B2B. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Join the Discussion Do you have a view on content marketing in B2B? Add your own answer to any of the questions discussed in the comments below. Content #B2Bchat content marketing storify MORE >>
- Influencer Marketing: 10 Questions for Successful Plans DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
- Influencer Marketing: 10 Questions for Successful Plans DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
- 4 Reasons You Need a Blog DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 8, 2011
- Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
- Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011
- B2B Marketing is Just B2P. Right? DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
- B2B Marketing is Just B2P. Right? DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
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