October, 2011

Digital B2B Marketing

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Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time.

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Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

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Thought Leadership in B2B Marketing [#B2Bchat Recap]

Digital B2B Marketing

Why should companies invest in thought leadership? And just what does thought leadership mean anyways? These and other questions were debated during a Twitter #B2Bchat on Thought Leadership in B2B Marketing on October 13, and I had the privilege of moderating the discussion. Here are the key takeaways I took from the discussion. Thought Leadership Starts with Individuals Individuals drive thought leadership, and many in the discussion posit companies cannot truly be thought leaders , only their

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Thought Leadership in B2B Marketing [#B2Bchat Recap]

Digital B2B Marketing

Thought Leadership in B2B Marketing: Recap of #B2BChat discussion. Are individuals or companies thought leaders? What are today's biggest barriers to developing thought leadership? And how is thought leadership connected to heretics?

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All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although they cannot stop the conversation, they can ignore the conversation that is happening elsewhere.

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All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

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Your Customer Service Sucks, But I’m Still A Customer

Digital B2B Marketing

Last week, my commute home was interrupted. I was frustrated when my train was behind schedule, and then taken out of service. My reaction was similar to the reaction of those around me. “We are all late because your trains are running behind schedule, and your response is to kick us off the train and tell us to wait for the next one? Seriously, TriMet?

Service 100