| | | Digital B2B Marketing | | | | 18 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING SEPTEMBER 19, 2011 Three Social Media Lessons Learned There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see. The real results from my social media involvement have nothing to do with numbers. I’m awed by this democratizing power of social media. Your Turn. | DIGITAL B2B MARKETING SEPTEMBER 13, 2011  Are Smartphones Making Us Stupid? Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time. Shortened attention spans. | | | | | |
| DIGITAL B2B MARKETING SEPTEMBER 27, 2011  Buyers to Marketers: Don’t Call Me, I’ll Call You “Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. We are only willing to engage with you on our terms and timetable. | DIGITAL B2B MARKETING SEPTEMBER 14, 2011 Recommending Content and Automated Sharing of Content You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your selection of sources , more important than the content itself. You share more than you used to. follow people that, with the addition of automation tools, now share more content than I have time to read, even if they were my only content source. Your Turn. About Eric Wittlake. | DIGITAL B2B MARKETING SEPTEMBER 22, 2011  Content Marketing and Choose Your Own Adventure Books Choose Your Own Adventure books were a staple when I was growing up. could read them for hours, choosing different paths and seeing each outcomes unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet the information needs of their audiences. B2B buyers are well educated adults. | DIGITAL B2B MARKETING SEPTEMBER 6, 2011 Optimizing Digital B2B Marketing Campaigns Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy. Let’s skip past setting goals and establishing your metrics. When should you optimize your campaign? | | | | | | | |
| -
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 1, 2011  Social Media is Lowering Our Content Standards
Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are signs that sharing content may have become more important to you than the content itself: You have started reading in order to find content to share, not because you want to spend time reading content. ie “LOVE this post! …&# or “+100 RT …&# ). In fact, you probably aren’t required to share content at all. Say Why. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011 Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22
We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? What is your top mobile priority in 2012 and why? i.e. apps, mobile website, email, search/advertising. Is there an element of mobile you do not plan to pursue in 2012? If so, why not? Is your sales team equipped with mobile devices? Filed under: Mobile. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011 Are Smartphones Making Us Stupid?
Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they [.]. In Theory Mobile attention B2B marketing mobile Mobile Marketing smartphones MORE >> -
DIGITAL B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011 Recommending Content and Automated Sharing of Content
You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your [.]. Content In Theory Social Media automation automation tools content feed content sources social media twitter MORE >> -
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011  Buyers to Marketers: Don’t Call Me, I’ll Call You
“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. According to research, buyers only engage with companies directly during the last 40% of their research process. We are only willing to engage with you on our terms and timetable. MORE >>
- Buyers to Marketers: Don’t Call Me, I’ll Call You DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
- Social Media is Lowering Our Content Standards DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 1, 2011
- Three Social Media Lessons Learned DIGITAL B2B MARKETING | MONDAY, SEPTEMBER 19, 2011
- Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22 DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
- Optimizing Digital B2B Marketing Campaigns DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 6, 2011
- Content Marketing and Choose Your Own Adventure Books DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
- Mobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22 DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
| |
