Mon.Apr 16, 2012

Digital B2B Marketing

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. But how reliable are cookies and more importantly, how does that impact our data and decisions?