Marketing Gimmicks versus Value: A Disappointing Example
Digital B2B Marketing
MARCH 27, 2012
B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them?
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