Fri.Oct 14, 2011

Digital B2B Marketing

Trending Sources

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing

Conversionation

Web analytics offers enormous possibilities for those able to take all out of it. For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.]. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analytics

Does integrity make you a social media loser?

Chris Koch

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Do you? Integrity is one of my few talents and I’m afraid it’s wasted on Twitter.

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Bad Sales Messages: 1-Stop Shopping & Other Worthless Tripe

Jill Konrath's Fresh Sales Strategies Blog

When pursuing big companies, most sellers want to ensure that decision makers know all about the full range of products, services or solutions that they provide. Proudly, they brag: "We offer a full breadth of services.". "We provide our customers with 1-stop shopping.". "We can handle all your __ needs.". But they don't want to believe me. And, truth be told, they're scared. Try these approaches.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Marketing: Content Mills… …really?!

B2B Marketing Traction

OK! I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill. mill /mil/- (noun) one that produces or processes people. www.merriam-webster.com).

Week in Review - Oct 14th

Savvy B2B Marketing

Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Enjoy our picks, feel free to add your own in the comments, and have a wonderful weekend (hopefully with some apple or pumpkin picking in it!). Please. Stop Making Your Company Blog Suck. by @markwschaefer. How can you not love that headline? This post features Mark's SlideShare presentation about why companies should blog and how they can do it without sucking. Good stuff to know, right?

Infographic: Small Business Social Media will Grow in 2011 [INFOGRAPHIC]

Ad Your Comment Here

This infographic surveyed a bunch of small businesses about their social media strategies for 2011. No suprprise, they plan to increase they’re efforts! Check out the stats below! Thanks Webs via visual.ly.

Stats 19

How to Create a Custom Twitter Background [With Video!]

Hubspot

Face it -- a company Twitter profile is incomplete without a custom Twitter background. Users who stumble across your profile will expect to see some basic branding such as company name, logo, and URLs to lead them to other useful information. Chances are, you have access to some design software somewhere in the office, and trust me, you don’t need a creative team to execute this simple task.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

1-Stop Shopping & Other Worthless Tripe

Jill Konrath's Fresh Sales Strategies Blog

When pursuing big companies, most sellers want to ensure that decision makers know all about the full range of products, services or solutions that they provide. Proudly, they brag: "We offer a full breadth of services.". "We provide our customers with 1-stop shopping.". "We can handle all your __ needs.". But they don't want to believe me. And, truth be told, they're scared. Try these approaches.

Our Fav Posts, Week of October 10

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. What Drives Brand Sociablity?

What it Means Today to be ‘Connected’

Sazbean

I was recently selected as one of Britain’s “best connected” women by Director , a business magazine. This prompted me to reflect on what it actually means to be “connected.” ” I began to explore the meaning of connectedness, both in person, and in an ever more virtual world, and to consider whether the two forms are so different. considered it both in my role as a board director, but also in a wider framework of building relationships and gathering, synthesizing and sharing knowledge. Connecting with people and innovative ideas is more important than ever.

Skype 13

A B2B Social Media Turning Point

Social Media B2B

Today’s posts for B2B marketers seem to have a negative tone. didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media. According to many statistics, there is a high adoption rate, but marketers are unsure how to proceed to get results, how to measure those results and how to share their successes. Too many companies have “dipped their toe in the water” of social media, and answered yes to survey questions that they are using social media. from Hubspot.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. What do you think of our weekly B2B marketing show, Laugh and Learn? We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. ” Dan McDade, Pointclear.

Lead 15

The Impact of Emotional Intelligence on Sales

Jill Konrath's Fresh Sales Strategies Blog

Do you know what "emotional intelligence is? And do you know what yours is? If not, check out my important interview with Colleen Stanley , President of Sales Leadership Development. According to Colleen, your "emotional intelligence" can make a BIG difference in your sales results. JILL: What is Emotional Intelligence (EI)? simpler explanation is 'know thyself.' What are your hot buttons?

INFOGRAPHIC: Social Media Analytics

Client Bridge

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article

The Sales Wisdom of the Elephant

Jill Konrath's Fresh Sales Strategies Blog

Sales Safari Series. Moments after entering Pilanesburg National Park, we came to a screeching halt to watch a matriarchal herd of twenty-five elephants cross the road. In the group were toddlers who barely came up to their mommy's tummy, as well as teenagers who were being chastised for unruly behavior. Next, they moved to the mud pits to wallow in the muck. It was fun to watch! It never is.

RSS 8

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Take the guess work out of B2B guest blogging

B2B Ideas @ Work

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. If that’s showing positive results and attracting engagement from your marketplace, you’re doing a great job. But you can do better. suggest acting like a journalist and seek out more content from others within your company. Interviews with staff in the trenches can reveal stories that provides anecdotes about your organization's processes, solutions and culture. Mark Schaefer. Pace Yourself.

Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business

Business Growth Development

Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion. Very similar to the problems many businesses are facing trying to connect with their market.

Find New Customers Fan of the Month – Antonio Dimitriadis

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Antonio has a special place among our fans – he was our very first fan, when we were unknown. According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. in Greece. He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. Why don’t you follow Antonio? Thanks for your support, Antonio. Perkins.

Sales Pros: Let’s Start Talking Peer to Peer

Sales Prospecting Perspectives

One of the hardest transitions to make in a sales career is gaining the confidence to talk to your prospects on a peer to peer level. Confidence goes a long a way in a sales career; second to work ethic, it is what keeps a salesman/woman sane, well fed, and happy. I had a recent business conversation with one of my prospects who was absolutely raving about the idea of a career in sales. He was baffled as to why anyone who wants to make money would actually want to do anything else. To my surprise, I answered him. That isn’t how to actively engage in a conversation.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

I Love, Love, Love this "Salesperson's Credo"

Jill Konrath's Fresh Sales Strategies Blog

Chuck Carey, CEO of Compendian , wrote this Salesperson's Credo. He keeps it on the wall by his desk to remind him of what's important. He sure has the right attitude. That's why I thought you might want a copy as well. __. Salesperson's Credo Think the way your customer thinks. Look at yourself through your customer's eyes. Listen to yourself through your customer’s ears.

5 Creative Ways to Recycle Content

Hubspot

During a time when being eco-friendly and "going green" is the concern of many, how can marketers make sure they're also doing their part? Easy! R-E-C-Y-C-L-E. Recycle content , that is. Okay, so you won't exactly be saving any trees or anything (unless you quit it with all that direct mail you're doing, which we recommend anyway), but you'll still be making your marketing more efficient.

What I Learned From Steve Jobs

ViewPoint

Visionary, entrepreneur and leader, Guy Kawasaki is Managing Director of Garage Technology Ventures , a founder of Alltop , and the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. As a member of the early Apple Macintosh team, an Apple evangelist and an Apple Fellow, Guy worked closely with Steve Jobs and is uniquely qualified to share these business lessons learned from him. Guy originally published this post on October 9, 2011, and it is republished here with his permission. Many people have explained what one can learn from Steve Jobs. Experts are clueless. In public.

4 Tips for Truly Memorable Product Announcements

Hubspot

Who doesn't like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Here are a few ideas for planning out your next product launch or other company announcements. Draw Out the Suspense. Make sure your announcement warrants it.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. In fact, after you are done reading this you may want to check them out for a real professional’s take on this subject! :-). Don’t get me wrong here. It’s simply not necessary. Now, don’t get me wrong.

Does integrity make you a social media loser?

Chris Koch

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Do you? Integrity is one of my few talents and I’m afraid it’s wasted on Twitter.

How to Get the Best from Inbound Marketing?

Tomorrow People

The key to successful inbound marketing strategy is to apply a methodology consistently. Keep the following issues in mind to ensure that you apply inbound marketing effectively to your business: Every new lead starts with listening. Your potential customers have a great deal to tell you. Are you listening out - or missing out on vital insight that could help grow your customer-base and your business? Your content should generate profile - not confusion. Without a clear strategy, your content runs the risk of confusing your target customer. Conversation isn’t a one-way process.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Tips for Developing Your Webinar Strategy Personally, I’m a big fan of webinars. What’s not to love? Webinars are typically fairly simple to execute, available with low-cost production options for tight budgets, and deliver a wealth of repurposing opportunities. More on the last in another post. This post from

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Selling Power TV with Bill Binch

Modern B2B Marketing

by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success. Sales Success with the Changing B2B Buyer. In this first clip, Bill reviews why it is important to know who your buyer is. B2B Sales Lead Scoring