Sun.Aug 07, 2011

Digital B2B Marketing

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Five indispensable lessons for Twitter success

grow - Practical Marketing Solutions

It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. know this may sound bold but it’s undeniable that Twitter has changed my life.  I’ve learned so much and discovered wonderful people who have become great friends, collaborators and business partners. Why 200? Think about this.

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

Fighting Online Brand Sabotage 101

Marketing Craftmanship

Brand Sabotage May Warrant Ninja Tactics. Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Here’s a list of them.

Brand 23

Sunday Post : Stretch your mind with a TED presentation

Fearless Competitor

Love these TED presentations, where the brightest minds on Earth share their wisdom. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind. “Behind the TED talk 2010″ Behind the TEDTalk 2010 from m ss ng p eces on Vimeo. Here’s our upcoming calendar: August 9: Software CEO roundtable in NYC. August 17: Stop Marketing in the Dark – webinar sponsored by Act-On Software. Click link to sign up.).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

[Chart] Thank You, Marketing Automation

It's All About Revenue

by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. For this chart, we divided companies into either the bottom 30%, the middle 50% and the top 20% in their use of marketing automation. Why is that? Reddit.

Our Favourite Posts, Week of July 18th

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Google + Ad Banned on Facebook.

3 Essential Twitter Chats for Business

The New Strategist

Twitter Chats let you get info, insight, and real-time interaction with the brightest minds in the Social Media universe. Twitter chats are an invaluable source of insight, discussion, and debate. If you’ve never participated in one, they can be quite overwhelming! The stream of tweets in a Twitter Chat is actually more like a class-5 rapid. The content that gets shared here is always top-notch.