Sun.Aug 07, 2011

Digital B2B Marketing

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Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

Five indispensable lessons for Twitter success

grow - Practical Marketing Solutions

It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. know this may sound bold but it’s undeniable that Twitter has changed my life.  I’ve learned so much and discovered wonderful people who have become great friends, collaborators and business partners. Why 200? Think about this.

Fighting Online Brand Sabotage 101

Marketing Craftmanship

Brand Sabotage May Warrant Ninja Tactics. Complaint websites such as Yelp , Glassdoor and Ripoff Report – that empower actual and imaginary customers or employees to anonymously post their accurate or bogus comments online – have created new brand-related challenges and opportunities for their corporate targets. Here’s a list of them.

Brand 28

Sunday Post : Stretch your mind with a TED presentation

Fearless Competitor

Love these TED presentations, where the brightest minds on Earth share their wisdom. Monday to Friday this blog is all about B2B marketing, demand generation and “Letting your Freak Flag Fly.&# On the weekend, we strive to expand your mind. “Behind the TED talk 2010″ Behind the TEDTalk 2010 from m ss ng p eces on Vimeo. Here’s our upcoming calendar: August 9: Software CEO roundtable in NYC. August 17: Stop Marketing in the Dark – webinar sponsored by Act-On Software. Click link to sign up.).

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.