Stop Advertising and Give Them Content! [The Numbers Prove It]
Digital B2B Marketing
APRIL 26, 2011
We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value.
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