Tweet My colleague from Velocity, Doug Kessler ( @dougkessler ), asked “the crowd” for social media etiquette tips. My response was short and sweet: Respond to people when they reach out to you on social media. This is exactly what I told Jon VanZile, the BtoB reporter. Nothing is further from the truth. Bingo! knew immediately I needed to check it out, so I went to their site.