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| | DIANNA HUFF - B2B MARCOM
JANUARY 25, 2012 Small Business Marketing Quick Tip: You’re the Expert, So Show It!
Tweet We all take our expertise for granted. We think that because we know something, everyone else does, too. When you think this way, you start to believe your brilliance really isn’t that brilliant, so you hide it. As Julia Roberts said in Pretty Woman , “Big Mistake! ” It’s a mistake because your customers and prospects are HUNGRY for information from people who *really* know what they’re talking about (that would be you). When I had my VW Bug in college, I used to do my own tune-ups. People in the know simply referred to it as the “Idiots Book.”).
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