Sat.Jun 25, 2016

Trending Sources

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We see an underlying problem that could affect its acceptance by brands. We also take a closer look at Facebook’s new Creative Hub. Sponsor (37:52).

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The Muse Is an Excuse [Unthinkable Podcast]

B2B Marketing Insider

We’ve got an EPIC episode today. Literally — I open this episode reading an epic poem…) How often do we think we need some kind of external inspiration to strike? Why do we call upon “the muse” so often as creative individuals? And are we thinking about this all wrong? On today’s show, we first […]. Content Marketing

9

Why digital transformation fails: ignoring staff and stakeholders

i-Scoop

There is ample research on the reasons why digital transformation fails. We’ll mention one piece of research below. However, based upon experience and many, really many discussions over the past few years, here is one reason why digital transformation fails, whether it’s on the level of a business function, a process, an overall business model […].

6

Which Video Content Channels Should Your Brand Invest In?

Content Standard

Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. Facebook, Twitter, and YouTube are beefing up their video features. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video. Gone are the days when YouTube reigned supreme.

3

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

6 Email Marketing Tips for B2B Newsletters

Opentopic

Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating. Marketing ROI Cmo marketing roi

0

Content Marketing Rules the Tech World

Opentopic

Opentopic blog >> opentopic.com A slight exaggeration, maybe … but here are some rules for getting great leads. Building a content marketing strategy is both an art and a science. As an art, marketing is the process of communicating the value of a product or service to potential customers with the purpose of selling. As a science, it’s choosing target. Marketing ROI Cmo marketing roi

0

Digital Marketing Doesn’t Just Mean Make A Website

Opentopic

Opentopic blog >> opentopic.com What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people? Digital marketing. Marketing ROI Cmo marketing roi

0

Marketing ROI: 9 Steps to a Better Measure

Opentopic

Opentopic blog >> opentopic.com ROI has been the bugaboo of marketing for almost as long as marketing existed. But, marketing ROI isn’t all it’s cracked up to be! ROI – return on investment – comes from financial management. It is used to assess whether a particular investment generates enough revenue to be worth the investment. Commonly, ROI is used to. Marketing ROI Cmo marketing roi

0

How to Use Video Marketing to Boost Lead Conversion

Opentopic

Opentopic blog >> opentopic.com Are you harnessing the power of video in your marketing strategy? recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. During the webinar, I learned a lot of great information about this form of marketing and how to. Marketing ROI Cmo marketing roi

0

How Facebook Ads Boost Your PPC Advertising Results

Opentopic

Opentopic blog >> opentopic.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. billion users are active every month, checking their news feeds multiple times per day—14 times according to an IDF study. Adverts. Marketing ROI Cmo marketing roi

0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Shelly – Facebook Insight For Facebook Ads Manager

Opentopic

Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? So you’ve managed to up your total Instagram hearts […] Step up your digital marketing with Opentopic powered by IBM Watson: the right content for. Marketing ROI Cmo marketing roi

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Marketing & PR Manager in North West

Opentopic

Opentopic blog >> opentopic.com Are you a successful and multifaceted marketing professional with the ability and ambition to grow a marketing function from the ground up? Do you have an excellent understanding of PR, marketing and business strategy? If so, we want you! We are looking for a highly experienced Marketing and PR Manager to join our Liverpool based team. Marketing ROI Cmo marketing roi

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Why Does PPC Advertising Need Call Tracking?

Opentopic

Opentopic blog >> business2community.com Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Marketers involved in online advertising swear themselves into the order by repeating measure everything for a full night vigil. That solemn night inscribes within us the passion. Marketing ROI Cmo marketing roi

0

Effective Global Content Marketing Strategies w/ Pam Didner

Opentopic

Opentopic blog >> searchenginejournal.com Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, author of Global Content Marketing and expert consultant Pam Didner joins Kelsey Jones for a podcast on content marketing for a global audience. They discussed when to write evergreen versus trending content. Pam also shared when repurposing content. Marketing Technology Cmo undefined

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.