Mon.Jan 16, 2017

Trending Sources

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Should they be two separate initiatives, or can they overlap? Sealed the deal.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies.

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. Content Marketing

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. The short answer is yes.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

More Trending

Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog

B2B Marketing Insider

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration? Content Marketing

Why Your Clients are Stressed and Why You Should Care

Hinge Marketing

Video Transcription. Hi, I’m Lee Frederiksen and I want to talk with you about why your clients are stressed and why you should care about that. Why Your Clients are Stressed and Why You Should Care. First of all, I’m going to make a broad assumption that most people watching this are professionals and the kinds of people you deal with are other professionals. Work Stress. We’ve all heard that.

3 Ways To Research Companies For Personalized Video Sales Outreach

Vidyard

If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. That is, it’s simply not personalized enough, and prospects aren’t going to bite! No more than three bullet points!

Does Your Martech Stack Add Up to a Good Customer Experience?

It's All About Revenue

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase. Responding to this fragmented picture, marketing technology came along to help marketers make sense of the new picture. Main Takeaways.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A brief introduction to network science math in marketing

chiefmartech

The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? Social networks, the financial system, airlines, communication systems, the Internet — these complex networks are the substrate and substance of modern life.

Customer Lifecycle Metrics, Part 1: The Rules of Attraction

Act-On

Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Your prospects and customers have their particular goals for what they’re trying to get during each step in the journey, and as a marketer, you’ve got your own idea of the best possible outcomes. That’s why identifying and tracking the metrics that matter most, throughout every stage of the customer lifecycle, is so important to your success. Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers.

Your Untrained Sales Force Could Literally Be Dangerous

Brainshark

Sales 8

Build a Foundation of Planning

Hive9

As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. When you spend your days doing, you feel productive. You feel like you’re accomplishing something. And you are, but getting things done shouldn’t be all that your job’s about. Marketing Planning Hive9

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

Content Standard

Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. The budget was enormous, the stakes were high, and you delivered the results your company wanted to see. But in a recent meeting, your executive team asks how your marketing ROI turned out for the campaign. You admit, sheepishly, that you aren’t sure how to answer the question. Marketing ROI

B2B marketing agencies optimistic about BREXIT

The B2B Research Blog

I’ve been rummaging around the data underpinning this year’s B2B Agencies Benchmarking Report and was pleased to see how healthy the agency community is. Ask agency leaders (we spoke to 75 of them from the UK’s leading players) about their commercial performance in 2016 and the response is overwhelmingly positive.  62% describe it as ‘good’ and a further 26% report that it was ‘strong’.  Things might be rosy just now, but is BREXIT about to disrupt the agency world? Let’s hope that the optimistic majority are proven right.

This is the week that was in B2B: from workplace intrusion to millennial meltdown

Earnest about B2B

In the week that an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent , there was plenty to talk about in the world of B2B: 'Most expensive networking event' of the week.goes to the World Economic Forum in Davos. Read more here. Four UK firms are already at it.

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New Guide Delivers 2017 Digital Marketing Trends

KEO Marketing

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Every day more sources of information arrive on the digital scene and B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-information-right-now customer. KEO News

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Success in the Digital Revolution: Lessons from PCMA Convening Leaders

Experience Marketing Insights

The right tools at the right time as the landscape of the brand experience category rapidly changes

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The New Way to Reach Consumers is Through the Nose

Experience Marketing Insights

Scentsational tips from our resident GenZ

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