| | | Dianna Huff - B2B MarCom | | | | 3 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM JANUARY 9, 2012 Why Blogging Benefits Your Business: Exposure, Exposure, Exposure Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. Blogs allow you to converse with customers, prospects and fans one-to-one. These are all great reasons to blog. But I have another one. blog leads to increased exposure for your business. think you get the point. | DIANNA HUFF - B2B MARCOM JANUARY 3, 2012 B2B and Mobile Marketing — Strategies from the “Trenches” Tweet I spend a lot of time on my iPad now, and while I’m searching, reading and buying, I pay close attention to what works and what doesn’t. want to use my “hands on” experience with consumer sites to make my clients’ B2B sites better. What works for consumer sites works for B2B, too. In this Response Magazine article, Consumer Electronics Market: Toying with Tablets , for which I was interviewed, reporter Jackie Jones talks about the rise of iPads and how they’ve given marketers a plethora of opportunities to connect with consumers. No one will mind. | | | | | |
| DIANNA HUFF - B2B MARCOM JANUARY 25, 2012 Small Business Marketing Quick Tip: You’re the Expert, So Show It! Tweet We all take our expertise for granted. We think that because we know something, everyone else does, too. When you think this way, you start to believe your brilliance really isn’t that brilliant, so you hide it. As Julia Roberts said in Pretty Woman , “Big Mistake! ” It’s a mistake because your customers and prospects are HUNGRY for information from people who *really* know what they’re talking about (that would be you). When I had my VW Bug in college, I used to do my own tune-ups. People in the know simply referred to it as the “Idiots Book.”). | |
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