| | | Dianna Huff - B2B MarCom | | | | 8 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. You can read the Tweet stream to see some of the questions and comments. The questions were really good and everyone was engaged. It was good for me to get out and meet other bloggers and to hear what PR pros are trying to accomplish. The one thing I learned, that wasn’t brought up at the meeting, is this: When you’re pitching bloggers, you definitely need a strategy. The news agency blogger needs content all day long. All of us love blogging. | DIANNA HUFF - B2B MARCOM OCTOBER 24, 2011  Is Your B2B Website iPad Friendly? Tweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. The company’s Website looked good on my iPad but for some reason I couldn’t access the drop down menus, nor could I find a sitemap link on the home page. had to boot up my Mac to navigate the site. It sold 15 million iPads last year. justsayin. | | | | | |
| DIANNA HUFF - B2B MARCOM OCTOBER 17, 2011 Why Blogging Makes Sense for Small B2B Companies Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Why do I say this? Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis. We need to write about it.” | DIANNA HUFF - B2B MARCOM OCTOBER 27, 2011  Facebook for B2B: Your Business Page has a News Feed, too Tweet With all of the changes going down on Facebook, it can be tough to keep up. One of the changes that I love — which I found by accident while poking around — is that Pages have news feeds. like this feature because it allows me to follow companies on FB without having to clog up my personal profile feed with a lot of gunk. To see your Page’s news feed, do the following: 1. | DIANNA HUFF - B2B MARCOM OCTOBER 7, 2011  Surprise Your Customers with Direct Mail Love Tweet October, 2011. Published by Dianna Huff. Volume 11, Number 7. Welcome! Lots of exciting news this month. First off, the Publicity Club of New England's October program is," Blogger Relations for PR Pros." Scheduled for October 19 at 6:00 PM, the program features a panel of bloggers from CBS.com, Boston.com and yes, yours truly — with other panelists to be announced. Send him or her my way. | DIANNA HUFF - B2B MARCOM OCTOBER 12, 2011  [Rant] Why I Delete Emails from PR “Pros” Without Reading Them Tweet I would definitely attend the Publicity Club of New England’s October 19, 2011 program, “ Blogger Relations for PR Pros ,” even if I weren’t on the panel. That’s because I’m on the receiving end of a lot of really bad pitches. don’t bill myself as a PR pro, but I’ve had to do my fair share of PR for clients. Ok, whew. What does this mean? | | | | | | | |
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DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 27, 2011  Refreshingly Good Marketing to Go
Tweet Since I’m in marketing, I’m pretty wary of marketing gimmicks. know that if something is offered for free, you have to hand something over in return (your name, your phone number, your email address, your first born child). When I walked into the crowded Heav’nly Donuts this morning, Bill (in photo at right), from the New England Coffee Company , handed me a card for a free cup of coffee. didn’t take it. “What’s the catch?” ” I asked. “No catch,” said Bill. Take one — no catch, honest.” General Marketing MORE >> -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 5, 2011  Steve Jobs, Thank You
Tweet. went into business the same year that Apple went into near-bankruptcy. Because of this, I made the decision to go PC, even though I loved Apple computers and had used one at my corporate job. It seemed like the smart thing to do. spent the next 12 1/2 years cursing Windows, Microsoft and PCs and spent way too much time battling viruses, computer crashes and lots of other things I don’t care to remember. Then one day about a year ago, malware took over my PC — and my printer and scanner, too. “That’s it,” I said. “I’ve had it.” MORE >>
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