Wed.Nov 23, 2011

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2

markempa

Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. Often, funnels leak the most during the handoff between sales and marketing. Invariably, marketing blames sales and sales blames marketing.

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How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out?

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Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue. Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are c

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Bean counters and Innovators: Facing off on social media ROI

Biznology

Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Mobile Innovations to Motivate the B2B Marketer

Adobe Experience Cloud Blog

by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. But it can be difficult without the right apps.

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4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

The ROI Guy

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects, a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012.

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. STOP! Don't make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post.

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. 1. Citizen Marketing and Social Media. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.

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4 Ways Marketing Automation Will Shorten Your Sales Cycle

Hubspot

Successful inbound marketing is about more than just driving traffic to your site and converting it into leads. What happens to those leads after they become part of your database? If the answer is "nothing," or "they get contacted by the sales team," then your inbound marketing strategy needs some serious marketing automation love. Not only does marketing automation lower your cost per lead and cost per customer , but it also shortens your sales cycle and makes you look like a superhero to your

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. But no matter how many things you're doing right, those efforts can be quickly cancelled out by forgetting about the fundamentals. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts.