Mon.Oct 17, 2011

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What is the Future of Business Marketing?

Tomorrow People

“There is no black magic to successfully attracting customers via the web.” Rand Fishkin, Founder, Seomoz. Ever wished you could pick the brains of the brightest and best in marketing and business? We just did - so you don’t have to. In our eGuide 30 Smart Quotes on the New Business Marketing we bring together insight and expertise from some of the greatest thinkers - and do-ers - in inbound marketing , business and new media.

Business 210
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Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Here’s another model based on only 4 drivers. 4 Drives in a Nutshell.

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Social Media Lessons From the Offline Real World

Convince & Convert

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services.

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Don’t be afraid of fake reviews

Biznology

Image via CrunchBase. Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are “one-day stories,” and answering them just “gives them legs.” And some of you are especially adamant about this when it comes to reviews of your bus

PR 110
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. “ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates.

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5 Steps to Ensure Your Business Blog Isn’t Boring

Hubspot

This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. She welcomes your comments via email to alvina.lopez@gmail.com. It seems that in the last few years, businesses have finally wizened up some. They’ve realized that simply having a website is just not enough. To truly increase their presence (especially their search presence ) on the web, they have to create and deliver content.

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Adobe Experience Cloud Blog

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked. The comScore 2010 U.S. Digital Year in Review tells us that 9 out of every 10 U.S.

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How to Choose Authentic Images for Your Website [Marketing Cast]

Hubspot

Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you choose the right images? If you've spent more than 10 minutes on the web, you've probably seen photos of multicultural people pointing at a computer and laughing together.

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5 Ways to Instantly Improve Marketing With Data

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Japan Goes Inbound and Walmart Gets Local [Marketing Update]

Hubspot

Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update. Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar.

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4 Ways to Leverage Conversion SEO for Ecommerce Marketing

Hubspot

If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue. The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that. 1. Identify revenue-generating keywords.

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7 Ways to Integrate Search Engine and Email Marketing

Hubspot

In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration. This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already.