Tue.Aug 02, 2011

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My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners

Marketing Insider Group

Two weeks ago my wife’s car was stolen. She was upset…I was not. . The car that was stolen was large, practical, paid off and ran pretty well. But folks, it was a minivan! So while she labored over “who would steal a car with child car seats and kid’s DVDs in it?&# I was scanning websites of car dealers for the hottest deals in anything BUT a minivan.

Business 161
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Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

Tony Zambito

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas.  In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.  In part 4, I would like to center on the role needed in organizations for buyer persona development to adapt to social business.

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Landing Pages: Get Readers to Take Action

Writing on the Web

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy.

Barriers 132
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Perception, Happiness, and Getting Anything You Want

Convince & Convert

I’ve read a lot of books. But I’ve perhaps never been personally impacted as much as I was reading Derek Sivers ‘ new book Anything You Want. Part of Seth Godin’s Domino Project that’s rewiring the publishing industry from the inside-out, Anything You Want is a concise (one hour read) and motivational account of Derek’s experiences founding, growing, and selling CDbaby.com , the pioneering indie music e-commerce site.

Skype 125

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Putting the “Fun” into the Fundamentals of Social Media Monitoring

Adobe Experience Cloud Blog

by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media.

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B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. you're weak," he grabs their attention -and their throats - with his words.

B to B 73
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The Button Color A/B Test: Red Beats Green

Hubspot

Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case. Fortunately, button color is extremely easy to test.

Web 2.0 61
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How (not) to succeed in business social media without really trying

EMagine B2B Blog

I recently came across a post by Jay Baer that I think deserves the widest possible readership. Why? Because, as he points out at the outset, social media has arrived at a crossroads …which he encapsulates as “Do we want to focus on the social, or focus on the media?” Jay’s theme is that too [.].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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When (And When Not) to Automate Your Social Media Updates

Hubspot

This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. One of the most common questions that gets asked in the social media world lately is, "Should I automate my updates?" You will also hear some very convincing answers that make the case for both the "yes" camp and those who say "no.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. Marketbright’s problems have been obvious for months, so that they would vanish is not news. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven.

Act-On 163
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How to Search Engine Optimize a Blog [Infographic]

Hubspot

Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.

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Why Content is Still King in Higher Education Marketing

Hubspot

Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. The latest report about this generation of prospective students' online behavior and expectations when researching colleges and universities speaks volumes about the importance of providing a high quality digital content for this generation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Easy Fixes for Customer Relationships That Turn Sour

Hubspot

You never want a good customer relationship to go bad, but sometimes things can get a little rocky. Here are four top reasons customer relationships turn sour and some tips on how to win those customers back. Reason 1: They are mad at you. Somewhere along the line, the customer had a bad experience with your company. It happens. Maybe you over-emailed, or maybe you didn’t provide what you said you would.

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How Awesome a Marketer Are You? [Marketing Quiz]

Hubspot

You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box." That being said, it's really tough to put a label on yourself or imagine how others perceive you. But there is surely a fun and engaging way to do this!