Tue.Aug 02, 2011

Trending Sources

Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

Tony Zambito

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas.    In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.  The Science of Buyer Persona Research. The New Role of Buyer Behavior Research.

What Sales Really Needs from Marketing

Fearless Competitor

B2B Demand Generation | What Sales Really Needs. Sales is generating over 1/2 of their own leads, as per the 2011 Lead Management Optimization study by CSO Insights. But salespeople are not good at this. And 4 out of 10 salespeople missed quota last year. Audio interview with Jim Dickie of CSO Insights. link]. Why are salespeople poor at lead generation? And why do so many miss quota? Sales tools.

The Button Color A/B Test: Red Beats Green


Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best. Obviously, this can’t be the case. Fortunately, button color is extremely easy to test. Green. websites.

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Fuel Marketing Success with 1:10:100

B2B Lead Blog

The quandary of bad data has flustered marketing professionals for decades. It’s pretty obvious that outdated customer information wastes time and resources as well as reduces opportunity creation and revenue, but it’s so hard to quantify rarely is action taken. Fear not, there is a way to change this paradigm… Based

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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Landing Pages: Get Readers to Take Action

Writing on the Web

How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Sooner or later, you need to ask your readers to actually do something.

Savvy Toolkit - Is Your Business Social Savvy?

Savvy B2B Marketing

You might know your Klout score or you Myers Briggs type but do you know your NPSI (NetProspex Social Index)? If you don't this week's toolkit can help you out. The NPSI is an evaluation of the Social Activity by employees of companies using their employer provided email account on Facebook, Twitter and LinkedIn. They also aggregate these activities by industry and by geography. Download the NetProspex Social Business Report and see if your company or industry made the top or bottom of the list

B2B Word on the Street: Selling

B2B Ideas @ Work

This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. you're weak," he grabs their attention -and their throats - with his words.

Words 25

Think Social Business, Not Social Media.

Ad Your Comment Here

Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what? For starters, you need to start thinking of it as social business not social media. It is imperative to set objectives and goals.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A spicy approach to addressing complexity on your website

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. The information density of our world is creating a challenge for every indvidiual and business.  We have not yet reached the Age of Filtering!  And while you may be thinking “more is better,&# maybe we can take a sales lesson from an unlikely source – a Thai Food Cart. The Paradox. Specialization: The Lesson of a Thai Food Cart.

Content Marketing: Creating and Using Appealing Customer Cases


While planning to purchase a product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies make use of customer cases and client references. They hope these will give the prospect a little push in the right direction to go into business [.]. Content marketing Sales buying process content marketing customer case multi-channel referral stories testimonial word-of-mouth

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How Do I Get My B2B Sales Prospects To Open My Email?

Sales Prospecting Perspectives

If you don’t utilize email as a weapon during your sales prospecting efforts, then in my opinion you’re putting yourself at a distinct disadvantage. Hey, I’m open to the wide variety of styles and strategies we can throw at getting a target contact on the phone, but if we’re honest with ourselves how many calls have you received back from an initial cold call?

Survey: More Than Half of Marketers Responsible for Revenue Goals

It's All About Revenue

by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. That figure shows that more marketing departments are moving away from fuzzy measurements towards accounting for their impact on revenue growth. But there are still signs that marketing is struggling to make this transition. Influence on revenue or deals were well below that figure at 43%. Share email. Facebook.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. Marketbright’s problems have been obvious for months, so that they would vanish is not news. The interesting question is why Act-On made the purchase. discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. That strategy has remained remarkably consistent.

How to Search Engine Optimize a Blog [Infographic]


Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Marketing Takeaway. Connect with HubSpot


How to Find New Customers – our highly acclaimed white paper

Fearless Competitor

B2B Demand Generation | How to Find New Customers. Though it has been out for some time, it is considered by many to be one of the best white. How to Find New Customers. papers on B2B demand generation ever. And 60 Minutes featured a story on the fast growing economy in Brazil – we offer it in your native language! We thank the young man in Brazil who translated it for us. Clientes.

When (And When Not) to Automate Your Social Media Updates


This is a guest post by Nikki Peters, community manager of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. One of the most common questions that gets asked in the social media world lately is, "Should I automate my updates?" When You Should Interact and Take Control. Here's Why: 1. It's just not realistic.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Today, many companies have replaced strategic planning [.]. Business Strategy B2B marketing Marketing Challenges Strategic Planning strategy

B2B 4

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. InsideView is the only company in the Magic Quadrant specifically addressing the sales processes, intelligent monitoring, outreach and collaboration for sales professionals. This is only the second time that Gartner Research has addressed the growing market of Social CRM (sCRM).

Why Content is Still King in Higher Education Marketing


Prospective students today use the Internet, plain and simple. They are part of the digital generation, brought up with computers, smart phones and other digital devices. College Websites Need To Be Easy To Use. Perhaps the most important finding from the 2011 report is that one out of five students removed a university from consideration after a bad experience with the school's website.

Video: Custom Content Marketing

Client Bridge

From NetWorld Custom Media, here's a short video about how to tell your company's story with unique content. View Original Article

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

What Does Social Media Mean for the Future of Mortality?


With 48 hours of video being uploaded to YouTube every minute, 200 million tweets being posted every day and the average Facebook user creating 90 pieces of content each month, this generation is publishing an unprecedented amount of data that will live in the cloud indefinitely — even after we’re gone. – What Does Social Media Mean for the Future of Mortality? News & Notes

How Awesome a Marketer Are You? [Marketing Quiz]


You might disagree with me on this one, but I believe that labeling things can help us gain awareness of the world around us. It's only after we've placed something within a framework that we can seek to "think outside the box." That being said, it's really tough to put a label on yourself or imagine how others perceive you. But there is surely a fun and engaging way to do this! So, how did you do?

Creativity is, indeed, often not an on-demand thing.

The New Strategist

Creativity is, indeed, often not an on-demand thing

Putting the “Fun” into the Fundamentals of Social Media Monitoring

Modern B2B Marketing

by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Yeah, we know. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media. Facebook. LinkedIn.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Hotmail Adopts HTML5 Video


Hotmail quietly released the implementation of HTML5 video capabilities into their email web client, making big news in the email and video marketing community last week. Hotmail Hotmail is the first larger web- based email client to offer support for HTML5 video email, … Continue reading → The post Hotmail Adopts HTML5 Video appeared first on Fathom. Email Marketing Usability Video Email hotmail video hotmail video html5 html5 html5 video html5 video hotmail video in email

4 Easy Fixes for Customer Relationships That Turn Sour


You never want a good customer relationship to go bad, but sometimes things can get a little rocky. Here are four top reasons customer relationships turn sour and some tips on how to win those customers back. Reason 1: They are mad at you. Somewhere along the line, the customer had a bad experience with your company. It happens. What will be your company’s unique way of saying sorry?