Top Five Metrics for Revenue Generation Marketers
Customer Experience Matrix
JANUARY 8, 2013
Marketing measurement is a perennially popular topic. I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. With both of these on my mind, I also paid new attention to Eloqua ’s list of five key revenue performance indicators (listed in the ‘Take a tour’ graphic on this page ).
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