Top B2B Marketing Zone A/B SIC Content for Week of Feb 04

CUSTOMER EXPERIENCE MATRIX FEBRUARY 5, 2012 Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011 Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. You need to examine the report itself to see answers for individual products. Let’s start with the basics. Remember, though: more features is not always better. MORE >>	CUSTOMER EXPERIENCE MATRIX FEBRUARY 7, 2012 Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Today we’ll look at the VEST data to see what’s still hard to find. As before, the charts show three columns: change in feature availability over the past year among core marketing automation vendors; current availability among core vendors; and current availability among enterprise vendors. See the previous post for details on the calculations. MORE >>	RECENT POSTS FEBRUARY 9, 2012 \| CUSTOMER EXPERIENCE MATRIX NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough? FEBRUARY 7, 2012 \| CUSTOMER EXPERIENCE MATRIX Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products FEBRUARY 5, 2012 \| CUSTOMER EXPERIENCE MATRIX Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
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CUSTOMER EXPERIENCE MATRIX FEBRUARY 9, 2012 NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough? I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. But is it so much easier than the other products I just listed? think not. Naturally, NurtureHQ disagrees. That’s not a software problem. MORE >>
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