Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Customer Experience Matrix

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. That might not sound like much, but in practice it’s pretty darn slick.

CRM 187