CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
Customer Experience Matrix
JANUARY 4, 2012
The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees.
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