Sat.Sep 10, 2011 - Fri.Sep 16, 2011

Customer Experience Matrix

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Pardot Stays Focused on Small and Mid-Size Clients

Customer Experience Matrix

I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet.