Customer Experience Matrix

JANUARY 29, 2011

Thanks to the heroic efforts of my friends at OfficeAutoPilot , the new B2B Marketing Automation Vendor Selection Tool (VEST) is finally available for online sales. You can click here to access the new landing page and order forms. There's a long story behind this, with many lessons that reinforce and illuminate the basic premise behind marketing automation: that is, marketers need a system that makes it easy to do their jobs.

Marketing Automation Services 202

Marketing Automation Services Marketing Automation Automation Marketing Report 202

Customer Experience Matrix

FEBRUARY 3, 2011

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. I think it’s worth walking through the main components to explain why they’re there. Here's a screen-by-screen look at the components of the VEST. For more information or to order, please click here.

Marketing Automation Services 163

Marketing Automation Services Marketing Management Vendors Automation 163

Customer Experience Matrix

FEBRUARY 1, 2011

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. The one point I make every time I discuss software selection is that you have to find a vendor that matches your own business needs. No one ever denies this, of course, but the typical next question is still, Who are industry leaders?

Marketing Automation Services 156

Marketing Automation Services Work Management Marketing Management Vendors 156