Sat.Aug 28, 2010 - Fri.Sep 03, 2010

Customer Experience Matrix

Trending Sources

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. If anyone else cares to expand on this list, even better. 1. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Statistics include: • 16.5%

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what? Will Traditional, Social Media Blend? by MediaPost Marketing Daily Commentary. For example, “PRO: Twitter gives us a great way to leverage PR. 

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The Spirituality of Social Media

grow - Practical Marketing Solutions

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations. would love to hear what you think! experience these tiny tugs of hope, optimism and encouragement every day.  The communion of community.

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8 Ways to Increase Social Media Interaction

Sazbean

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Exclusive Interview Eloqua's Director Of Content- Joe Chernov. We cover the industry and the latest in b2b social media and content marketing

Learn Holistic Lead Nurturing

LeadSloth

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers.

Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate. The email text itself is not the only thing that matters.

Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO

Content Marketing Today

It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. have believed that integrating the two content marketing components was important since the very beginning of my own online efforts. Of course, your content marketing strategy relies on providing relevant, compelling, and frequently updated information that targets your best customers. Why is that?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Small business? THIS is how to work the social web!

grow - Practical Marketing Solutions

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is an Austin-based entrepreneur and artist who hasn’t just created an audience of customers, friends and followers for her Sugarluxe brand –  She’s created a MOVEMENT. People are very smart. 

The Role of B2B Marketing

B2B Marketing Insider

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I'm not sure most B2B marketers truly consider lead generation as their

The Role of B2B Marketing

B2B Marketing Insider

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I'm not sure most B2B marketers truly consider lead generation as their

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company

5 Tips to Improve Channel Partner Lead Generation

Hubspot

Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? They are not ready to purchase, but are starting to investigate.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Amazon Kindle: what can it teach B2B marketers?

B2B Marketing Online

I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print. edition. All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing? Let's not get too excited about it. This is relevant to us in the B2B marketing world because we are all publishers these days. Blogs and emails are read online.

Tapping Into Your Social Media Community

Sazbean

Once you’ve built up a social media network, tapping into it for help can be especially effective. Just look at Team Detroit in the SXSW Chevy Roadtrip challenge. Similarly, Dave Peckens has built up his social media community and had a successful launch of MichiganDads with Matt Eder. Next, the CrackBerry.com community voted on his application review which sent him to the semifinals. Thanks!

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time. What do you think? Twitter

Savvy Week in Review - September 3

Savvy B2B Marketing

If you're in the U.S, you're probably getting ready to enjoy the long weekend (and hopefully avoid the impact of Hurricane Earl on the east coast)! Wherever you are and whatever your plans, we can't think of a better way to kick off the weekend than to drink in these entertaining, insightful, and helpful posts. Enjoy the weekend! And stay safe!) Small business? Pay attention. The first time.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Moment of Truth for Sales

Acquiring Minds

The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. For B2B marketers that key point is the response generated from a marketing effort through direct, online or social media marketing. For sales, it is the sales conversation: that defining moment when a prospect is engaged, qualified and profiled through a dynamic dialog. Related Posts.

B2B Search and Content Marketing: Getting Found by Prospects

Savvy B2B Marketing

If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. ") A critical component of that strategy is making sure your content is found in the search engines.

Blogging Services: Content Marketing for Coaches

Writing on the Web

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Instead, they could have edited out a few words to make it a little calmer, in my opinion. What do you think? also optimize it for search engines , and check stats.

Another Nail in the RSS Coffin

B2B Memes

The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Meet Up at Upcoming Conferences

PR Meets Marketing

I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting. WITI’s Women and Technology Summit , September 12-14, 2010 – San jose Doubletree Hotel – I will be attending on the 13th and 14th. Look forward to seeing you in San Jose.

Stop Talking. You’ll Get More Business.

Sales Lead Dynamics

Your first meeting with Ms. BIG has just ended. Your slides (all 56 of them) were dazzling. You described your services in minute detail. Surely, you “wowed” her with your expertise. At the end, you half-expected her to say “Great presentation. When can we start working together?” Instead, she said “Thanks for coming in. We’ll call if we need your services.”. You just blew it. Be Prepared.

The Buyer has Changed; Marketers will Change Too

Connect the Docs

Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Craig Rosenberg is Vice President, Products and Services at Focus. Craig Rosenberg.

Impact of Gaming on Social Networks

Sazbean

Badges. Points. Achievements. As shown by Mafia Wars, Farmville, and Foursquare, just to name a few, gaming can be both fun and addicting. Long before our current social networks, gamers spent hours racking up achievements in virtual worlds. Games on social networks have increased time spent and interactions within networks, but what impact is gaming having on these social networks? Or Farmville?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Measuring the Unmeasurable: Influencers

Digital Body Language

One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. However, while this is important, it can be notoriously difficult to measure. We need a new way of measuring how engaged we are with each influencer in the market. Measuring this effort, however, can prove challenging.

Review: SocialSeek for Social Media Monitoring

Sazbean

One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Birds-eye View. Trends & Charts. What do you think?

Sales Managers, and Why Yours May Need to Move On

The CRAP Report

One of my favorite scenes from Office Space is when the Bob’s (you know, the pair of consultants whom Lumbergh brings in to weed out the non-essential employees), meet with middle manager Tom Smykowski.  Tom’s a little nervous to meet with them, as the precedent’s been set that if you don’t really give them a reason to keep you, the Bob’s suggest you leave. 

Should a Blog be Part of Your Corporate Website or Stand on Its Own?

Webbiquity

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. The URL would look something like mycompanyblog.wordpress.com or mycompanyblog.blogspot.com. Location? Location?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Expert Advice: How to Start a Website Redesign

Hubspot

Here at HubSpot , we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them. Without these necessary prep steps, you’ll wind up designing a website in a vacuum and wasting money. Photo Credit: zhurnaly.

Use mobile marketing for what it's good for

Biznology

Image by Niels van Eck via Flickr. Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. All the cool kids are.) But to what end? If you've ordered your IT team to make an app out of everything your Web site does, you're probably off-base. Find out how to " Use mobile marketing for what it's good for.".

Build your audience like your life depended on it

grow - Practical Marketing Solutions

Welcome to Community Week on {grow} as we feature thought-provoking, original thinking from our community members. First up is  Jamie Lee Wallace , who helped me with an outstanding ROI and measurement blog series last summer … Your business’ survival depends on your ability to build, retain, and convert an audience. Today’s lesson comes straight from the streets. Watch and learn, people.

Adapting to a Social Media Fast

Biznology

Image by Getty Images via @daylife. don't pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. To hear more about the experience, check out my latest post on Search Engine Guide, " Adapting to a Social Media Fast.".

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.