SAS, Unica and smartFocus Add Social Media Features
Customer Experience Matrix
APRIL 14, 2010
Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth.
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