Sat.Jun 13, 2009 - Fri.Jun 19, 2009

Customer Experience Matrix

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Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. Last week’s post about QlikView 9.0 prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. It’s a good choice for organizations that need both and don’t have very sophisticated marketing requirements. Marqui is one of the oldest demand generation vendors, founded in 2000. But that date is a bit misleading because the company’s original product was a Web content management system (CMS).