Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a. the “presentation layer”). - vendor strategies to simplify BI include: using simpler interfaces, automation or pre-built solutions to make conventional technology easier; or using

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Customer Experience Matrix

APRIL 16, 2009

Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. QlikView has a very fast, scalable database and excellent tools to create reports and graphs. But quite a few other systems offer at least one of these.* What really sets QlikView apart is its scripting language, which lets analysts build processing streams to combine and transform multiple data sources.

Enterprise Management 120

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Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. (You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. Consider LeadLife. It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per l

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Enterprise Management Features Marketing Management Marketing Automation Services 120