Sat.Dec 13, 2008 - Fri.Dec 19, 2008

Customer Experience Matrix

article thumbnail

Simplifying Demand Generation Usability Assessment: No Obvious Answers

Customer Experience Matrix

My feelings are hurt, people. No one has commented on last week’s post about usability measurement. I know it’s not the world’s most fascinating topic but I really wanted some feedback. And I do, after all, know how many people visit the site each day. Based on those numbers, there are a lot of you who have chosen not to help me. Oh well, no grudges here -- ‘tis the season and all that.

article thumbnail

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Define a set of business scenarios that must be supported by the system. Each scenario would describe a type of marketing campaign and the system tasks required to run it.