Thu.Jul 28, 2016

Customer Experience Matrix

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Why Demand Generation Requires More Than Marketing


I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

5 Powerful Techniques To Boost Your Content Marketing


Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. So how do you complete this grand task, you ask? Don’t build content just because you can.

5 Things Great Design Can Teach You About Great Writing

B2B Marketing Insider

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]. Content Marketing


21 Things Recruiters Absolutely Hate About Your Resume


I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. Needless to say, you may want to bookmark this one. Oops.).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Common Mistakes That Make Clients Ignore Your Emails


Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do. Keep reading.


101 Marketing Ideas to Help You Generate More Business [Free Ebook]


Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic. What's inside? Inbound Marketing Business Daily Prom

How to Design an Irresistible CTA

B2B Marketing Insider

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]. Content Marketing

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Brain Games: Discover the Psychology Behind Interactive Content


Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?”. We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

At Visionary Companies, Storytelling Runs Deep

Content Standard

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. But as Katniss Everdeen learned the hard way, surviving your first Hunger Games doesn’t ensure a lifetime of success and tranquility.

7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization


We understand: change is difficult in the nonprofit world. Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the change is worth fighting for. Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. Nonprofit

Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry

Modern B2B Marketing

Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Don’t Make It Weird. Your male colleagues aren’t.

Does Your Company Have a Full-Funnel Content Strategy?

Type A Communications

July 28, 2016 by Chuck Frey Do your sales and marketing teams have a full funnel content strategy – a process for moving your ideal prospects from awareness to consideration. read more. Content Marketing Strategy Marketing Sales Alignment Marketing Strategy B2B Marketing Buyer Journey Chuck Frey content marketing content marketing strategy marketing technology

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Predictive Analytics: Why They Make Your Content More Impactful


This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. It’s clear that there’s misalignment between the content that’s being created and its intended audience.

How to Prepare Your Business for a Marketing Automation Tool

Lead Liaison

Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes , but before you can enjoy the benefits, you need to prepare your business for the software. Otherwise, you won’t be able to use the various features. Set Goals and Identify KPIs. Build Up Your Content. Identify Your Funnel. Ready to schedule your demo?