Sat.Mar 18, 2017 - Fri.Mar 24, 2017

Customer Experience Matrix

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The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. IQ—how smart you are. Fixed and baked into your DNA. AQ—how much you know. Makes IQ relevant. Makes more time for human relationships.

Sales 101

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel. While events can be highly effective opportunities, they pose a measurement challenge for many marketers. did you make contact?

Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to tell the reader something he or she doesn’t already know. Sounds obvious, right? And even then, they should be as short as possible.

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4 Ways You Can Humanize Marketing and Build Relationships

Type A Communications

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how. read more. Creativity Marketing Brian Carroll Customer Experience Empathy marketing sales

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The History of Technology (1970-80)

MI6 Marketing Agency

We’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. We’ve hand picked some key moments in technology that we think were significant. These are defining moments where technology pioneers created a product, a technology or a company… or did or said something of significance. During this decade Arthur C.

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

You’d think there were only a handful of metrics that serve as the primary indicator of success for marketing teams. There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Not necessarily. And there isn't a correlation between the seniority of the marketer and their primary success metric. Total customers. Net new customers per month.

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6 assumptions push marketing gets wrong

Biznology

I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. So I started working on some basic visuals to help people understand the deck without my voice. But digital is an opt-in, lean-in medium. ” No.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Technology is Not a Substitute for Good Industrial Content

Industrial Marketing Today

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary. Please click on the headline to read the full article.

6 Branding Mistakes Undermining Your Company's Image

Hubspot

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand. 6 Branding Mistakes Undermining Your Image.

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss why publishing agencies are struggling with the creative services business model. We also explore print’s potential for targeting teens and tweens, and give our views on some new video research. This week’s show. 1. Notable news and upcoming trends.

Microsoft shares their marketing stack in the Stackies, and it’s awesome

chiefmartech

I am enormously grateful to every company that participates in the annual Stackies Awards , sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. The slide itself is beautifully designed. But these are just my observations. Marketing Management

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How To Create A Meaningful Brand Online

B2B Marketing Insider

When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming. This failing content is considered by consumers to be irrelevant and serves the sad […]. Content Marketing

All social media sites should offer profit sharing and ad revenue

Biznology

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.

Why Email Marketers Need To Know What A Pre-Warmed IP Is

It's All About Revenue

Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in such a way that it actually inspires confidence. Proper Attire.

How Redesigning HubSpot.com Doubled Conversion Rates

Hubspot

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. In this case, we were focused on: User Experience. Conversions. Proof of Concept. And it worked.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for. Demand Generation

5 Health Care Brands that Make Twitter Marketing Look Easy

Content Standard

There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For one, health care is a serious and deeply involved science—not the kind of thing you can easily chat about in 140 characters or less. But as we’ve said before , social matters big time for health care brands. Need a little inspiration? McKesson. How does @McKesson accomplish this?

3 Ways to Beat Perfection Paralysis at Its Own Game

Modern B2B Marketing

Author: Jessica Minasian In marketing, the word “perfection” might conjure up images of running effortless campaigns and initiatives. Though, as we know, that’s not always the case. Marketing is sometimes imperfect. We face challenges and must forge ahead. This begs the question, should marketers strive for perfection? Rushing towards impossible deadlines. Internal criticism.

Why The Best Story Wins in Business

LeanData

Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. So, has he ever thought about merging those worlds together and using animation to take a humorous look at business? Luhn laughed. Been there, done that. Matthew Luhn. Optimize!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Content Underperforming? 3 Problems That Could Derail Your Success

B2B Marketing Insider

Content marketing is a long game. A successful initiative involves a great strategy, clear goals, and high-quality writing. But above all, your content needs time to create a ripple effect. Thought leadership isn’t built in a day, and it’ll take a little time to see content marketing ROI. But how do you know when it’s […]. The post Content Underperforming? Content Marketing

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Introducing The Definitive Guide to Account-Based Marketing

Modern B2B Marketing

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […]. Content Marketing

Use a Little Case Study Psychology to Improve Your Marketing Strategy

Content Standard

Your company’s first manufacturing account has everyone in the office buzzing with excitement. After years of hard work with businesses in other industries, this new client represents a potential foothold in an entirely new space. When the next opportunity rolls around, your sales team trots out your manufacturing case study, hoping it’s enough to close the deal. Why Case Studies Fail.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

B2B Marketing Insider

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Hubspot

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. What Is Guerrilla Marketing? Roots of Warfare. Spill.

Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” But sales teams aren’t working stacks of lead cards anymore either.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

By Mark Schaefer. Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years in the making: The Infinite Dial.

What Does a Content Marketer Do? Answered by a Content Marketer

KoMarketing Associates

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: ( Image Credit ). On a more serious note, the more I’m asked this question, the more I realize that many people simply don’t understand exactly a content marketer does in today’s digital world. Well, I’m here to help clear the air (in about 1,000 words). Researching. Interviewing. Creating. Sharing. Reporting. Refining. Planning. Researching.

Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Like I always say: Never stop iterating, and when in doubt, go with the more SEO-friendly title.

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Why B2B Phone Calls Are Popular in 2017

3D2B

B2B companies are increasingly selling from remote locations over the phone. Perhaps a decade ago, most people would not have predicted this turn of events. After all, that’s when marketing leaders eagerly sought out the new promise of inbound marketing to produce leads and revenues. For many years, we’ve seen arguments favoring inbound over outbound marketing. It’s not a numbers game.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.