B2B Marketing Zone

CUSTOMER EXPERIENCE MATRIX MAY 22, 2013 Selligent Brings a New B2C Marketing Automation Option to the U.S. 'I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. market. MORE >>	CUSTOMER EXPERIENCE MATRIX MAY 20, 2013 Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience 'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging. Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. MORE >>	RECENT POSTS MAY 23, 2013 \| CUSTOMER EXPERIENCE MATRIX Customer Data Platforms: My New Whitepaper Explains the Excitement MAY 22, 2013 \| CUSTOMER EXPERIENCE MATRIX Selligent Brings a New B2C Marketing Automation Option to the U.S. MAY 20, 2013 \| CUSTOMER EXPERIENCE MATRIX Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience MAY 8, 2013 \| CUSTOMER EXPERIENCE MATRIX HubSpot Releases Social Inbox and Reveals So Much More MAY 3, 2013 \| CUSTOMER EXPERIENCE MATRIX Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
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CUSTOMER EXPERIENCE MATRIX MAY 8, 2013 HubSpot Releases Social Inbox and Reveals So Much More 'I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. Users can drill into each post to see a complete profile of the poster. The system has a will of its own. MORE >>	CUSTOMER EXPERIENCE MATRIX MAY 3, 2013 Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform 'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. MORE >>	CUSTOMER EXPERIENCE MATRIX MAY 23, 2013 Customer Data Platforms: My New Whitepaper Explains the Excitement 'You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle). So it''s worth several shoves to get the ball rolling. You can download it here. MORE >>
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