Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough.

Barriers 180

Barriers Customer Surveys Budget Programs Process 180

Customer Experience Matrix

MARCH 16, 2012

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. My original reaction was “I told you so”, since I’ve been talking about the convergence of CRM and Web site management for years.

Salesforce.com 170

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 170

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems.

Advertising Channels 170

Advertising Channels Eloqua Ad Building Paid Search Agency 170

Customer Experience Matrix

MARCH 7, 2012

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. But then I looked more closely at the list and realized I wasn’t quite certain what it meant. Happily, it didn’t take long to set up a briefing and clarify matters.

Pricing 163

Pricing Price Vendors Software 163