Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.

Marketing Automation Services 156

Marketing Automation Services Enterprise Management Resource Management Marketing Management 156

Customer Experience Matrix

SEPTEMBER 20, 2011

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Youngme Moon, Harvard Business School - when all competitors address the same customer problems, their products all seem the same - to differentiate, embrace your negatives and make them into positives - her examples: - the Mini Cooper

Inbound Marketing 177

Inbound Marketing Hubspot Burn Rate Marketing Management 177

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

Demand Generation Agencies 223

Demand Generation Agencies Demand Peer-to-peer Work Management 223

Customer Experience Matrix

SEPTEMBER 13, 2011

I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet.

Ideal Customer Profiles 173

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 173

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend.

Enterprise Management 175

Enterprise Management Marketing Automation Services Salesforce.com Work Management 175