| | | Customer Experience Matrix | | | | 5 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 28, 2011 List of Mid-Tier Business-to-Consumer Marketing Automation Systems The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. Decision Software Inc. | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 20, 2011 Useful Tips from Inbound Marketing Summit and Hubspot User Group I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. Let's face it: the reason most people buy there is price.) and 4 to 6 p.m.; these yield 20-40% more connections than calling at 10 a.m. hubspot lead generation inbound marketing innovation social media marketing | | | | | |
| CUSTOMER EXPERIENCE MATRIX SEPTEMBER 18, 2011 Book Review: Adam Needles' Balancing the Demand Equation Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. The discussion then switches to tactics. Needles saves his own contribution for last. | | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 13, 2011 Pardot Stays Focused on Small and Mid-Size Clients I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since I’d had a serious briefing from Pardot, although we do keep in touch and I have current information on them in my VEST report on industry vendors. Pardot is funny that way: with nearly 700 clients, they’re arguably the third-largest B2B marketing automation vendor and have a broad industry presence, but their formal marketing is relatively quiet. For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. | |
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