Customer Experience Matrix

APRIL 28, 2008

The new Web site I mentioned the other day is now up and running at [link]. This turned out to be an interesting little science project. I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free.

Marketing Management 120

Marketing Management Software Search Marketing Tools 120

Customer Experience Matrix

APRIL 24, 2008

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. But the majority of businesses have nowhere near the resources needed to manage such systems. They still need sophisticated applications, but in versions that can be installed and operated with a minimum of technical assistance.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

APRIL 15, 2008

Maybe it's that spring has finally arrived, but, for whatever reason, I have several changes to announce. - Most obviously, I've changed the look of this blog itself. Partly it's because I was tired of the old look, but mostly it's to allow me to take advantage of new capabilities now provided by Blogger. The most interesting is a new polling feature.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

APRIL 2, 2008

OK, I freely admit I’m fascinated by offbeat database engines. Maybe there is a support group for this. In any event, the highlight of my brief visit to the DAMA International Symposium and Wilshire Meta-Data Conference conference last month was a presentation by Joe Foley of illuminate Solutions , which marked the U.S. launch of his company’s iLuminate analytical database.

Analytics 139

Analytics Paid Search Agency Correlation Conference 139

Customer Experience Matrix

APRIL 16, 2008

I had an interesting conversation last week with Steve Miller and Rich Romanik of OpenBI a consultancy specializing in using open source products for business intelligence. It was particularly relevant because I’ve also been watching an IT Toolbox discussion of BI platform selection degenerate into a debate about whose software is cheaper. The connection, of course, is that nothing’s cheaper than open source, which is usually free (or, as the joke goes, very reasonable*).

Work Management 120

Work Management Software Consulting Cost 120

Customer Experience Matrix

APRIL 9, 2008

I was skeptical the other day about the significance of on-demand business intelligence. I still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation.

Demand 120

Demand Salesforce.com Vendors Software 120