Thu.Nov 15, 2012

Customer Experience Matrix

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A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction. This type of software has been around for two decades or more and repeatedly proven its value, but still has relatively few implementations.