You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. m looking forward to deeper involvement in client marketing programs than the project-oriented work at RaabAssociates allowed. Left Brain’s readiness for an optimization practice reflects changes withinthe larger demand generation industry. It will be fun.