Useful Tips from Inbound Marketing Summit and Hubspot User Group
Customer Experience Matrix
SEPTEMBER 20, 2011
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Youngme Moon, Harvard Business School - when all competitors address the same customer problems, their products all seem the same - to differentiate, embrace your negatives and make them into positives - her examples: - the Mini Cooper
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