Fri.Apr 22, 2011

Customer Experience Matrix

Trending Sources

Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required.

Weekly Wrap Up - April 22

Savvy B2B Marketing

If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. We often feel the same way about the blog posts we come across every week as we're surfing the web. And this week, we're pleased to share the following gems with you. Enjoy! And please share the treasures you've come across in the comments below.

Marketing’s golden opportunity in innovation

Chris Koch

Innovation is becoming more external to companies and more social. When Netflix’s internal engineers struggled to get more than incremental improvements in the company’s movie matching algorithm, the company put the problem to the internet and crowdsourced a 10% leap in accuracy (of course, it didn’t hurt that they offered a million dollar prize). Even funding for innovation is becoming more external and social. website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site. Social media management and innovation. Move beyond brand stewardship.

My Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin

Paul Gillin

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant. B2B book podcast video cmo advantage

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Outside-the-Box B2B PR Strategies

Great B2B Marketing

Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization. Here are a handful of ideas about how to think outside the box and come up with messaging ideas that will get you noticed and drive response. . Make it fun – People like to do business with people they like.

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Digging in the Cache – the show with zefrank

Sazbean

After showing a friend some Internet memes she hadn’t seen before, I thought it might be fun to do a bit of Internet history on Fridays, starting with one of my favorites (although not too old). “ the show with zefrank &# was a short daily video show produced for exactly a year (March 17, 2006-March 17, 2007, ok technically a year and a day) which featured snarky commentary (often topical). While not every show was awesome, I did look forward to each one, as a nice little distraction during the day (look for the rubber duck that makes cameo appearances in most shows).

Has Your Passion Been Lost In Your Marketing Process?

Digital B2B Marketing

I had not spoken to Lisa in a year, and only a handful of times ever. So imagine my surprise when Lisa greeted me and then said “you grow Momotaro tomatoes, right?&#. Wow, that is making a connection. That is what relationship marketing should be about. Connecting on a common interest and common passion. That passion is what B2B marketing is missing. Make your passion clear.

March Mi6 Chart Toppers

MI6 Marketing Agency

March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Each month we share with you the most popular charts based on # of views in this Top 10 blog post. We include our thoughts about each chart and a link to the actual chart and source. Let’s Get Started! In March 2011, 37 charts were shared with our clients and community via our Posterous Chart Stream. Mi6 chart toppers, March 2011. Tweet.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Questions to Ask BEFORE Hiring a Social Media Consultant

WindMill Networking

I believe that many businesses in 2011 are as confused as ever about how to maximize their social media presence.  There are some that are finally looking to take social media seriously this year, while many have had a presence for a year or two but are still trying to determine the ROI of their efforts.  This is my favorite.  What are the specific deliverables?  Please chime in!

My Video Interview About B2B Social Media on EWeek Biz Advisor Blog

Paul Gillin

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have. B2B Social Media social networks video small business SMB

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Customer Service Ideas and Examples for B2B Social Media

Social Media B2B

Today’s posts are about customer service. While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. Whether your frontline is Twitter, Facebook, telephone or a retail counter, the experience a customer has may be the only interaction they have with your company. Think about what that means before you measure customer service based on shortest phone time or other efficiency means, and consider true customer satisfaction as part of the equation. from Phaseware Files.

B2B Companies: Pimp Your Blog.with Social Media | Marketri

Marketri

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Happy Earth Day/Friday everybody! Hope you're all getting out and enjoying the world around you today. In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing Pages This is one of the biggest pains I've been seeing with

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Podcast (Part 4): Offer Strategy & Pipeline Acceleration

The Point

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn: • how to know when to serve up more aggressive, sales-oriented offers. • the 2 most common business cases for marketing automation. • key vendors to consider when looking at marketing automation solutions. Listen to the podcast now or download it to your favorite mobile device.

Are you trying to do all of your marketing yourself?

Biznology

Image by Vali. via Flickr. This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me realize how much I depend on Frank and on my other blog contributors to keep this thing running every day. It can feel overwhelming, like you are all by yourself in the vast expanse of work with no one else to help.

Easy Search Marketing Advice with Rand Fishkin

Modern B2B Marketing

by Katie Byrnes We not only had the chance to have Rand Fishkin, CEO of SEOmoz.org, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media , we were able to discuss some SEO in a sit-down interview. Read below for some quick search marketing advice, or watch the video. Pay attention to search. Make sure you have have specific links you can share. While Web 2.0

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INFOGRAPHIC: Social Media and College Admissions

Client Bridge

From Schools.com, here's an infographic that looks at the effects of social media on college admissions. Social media, and the permanent record it leaves, has similar effects on individuals and businesses. View Original Article

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Sales Prospecting Perspectives Weekly Recap - Week of April 18th

Sales Prospecting Perspectives

Happy Earth Day Everyone! Welcome to another Weekly Recap. hope you all had a great week, and those of you from the Bay State got to enjoy Marathon Monday! We had another busy week this week with blogs, but as always I'd like to highlight one that I found to mirror how we feel here at AG. Sales Trends: Is the Cold Call Dead? by Mansfield Sales Partners put together a great blog on a topic that we've discussed here as well. With the booming of social media, a lot of folks think Cold Calling is something of the past. Monday April 18th. Tuesday April 19th. Wednesday April 20th. See you next week

3 Top Topics from Topliners

It's All About Revenue

by Heather Foeh | Tweet this. Every week we bring you the most vibrant conversation from Topliners , a community for marketers to inspire, collaborate and develop winning campaigns. This week we have the best apps, tips for recovering from a webinar gone wrong and reporting advice. This is just a sample, so join up with Topliners today. Imagine It: The Smart Phone Apps I Can’t Live Without – Check out these five recommendations from David. Do you concur? Do you have any additions? See It: What to Do When Your Webinar Goes Horribly Wrong (A True Story) – ouch!! Share email.

4 Reasons Charlie Sheen Matters in the World of Inbound Marketing

Hubspot

Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. They might come from a TV show , from a rock band , from a political figure or even from the life of celebrities. And they might place question marks on things you have long taken for granted, inspiring you to, as Seth Godin might say, “ poke the box.” ” 2.

CLIA Honors Earth Day with a SnapApp Quiz

SnapApp

This year, Cruise Lines International Association (CLIA) is recognizing Earth Day with a challenging trivia quiz in an effort to raise awareness and promote conservation. The Cruise Line Earth Day Quiz is only one of the CLIA's many environmental awareness?initiatives. initiatives. ?The The strides our cruise lines are making to reduce the impact cruising has on the environment are very impressive,? said CLIA President and CEO Christine Duffy. The quiz has expired, but take a few moments to find out how the CLIA is doing it's part to preserve the world's oceans, here

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Engaging Your Best & Closest Customers: Understanding Local Search Marketing Success

Fathom

What: Are you looking to reach the pinnacle of online local search marketing success? Your best local customers are really just a stone’s throw away, and success is obtainable by any organization willing to do the work. In addition to being found online by people in your geographic vicinity, building long lasting relationships with local customers is crucial to success. Recent industry surveys indicate the major search engines are going hyperlocal and using the social wisdom of crowds to help rank websites. Register for this event online. When: Tuesday, May 24th at 6:30pm. Directions.

Facebook's Like Button Turns One [Usage Data]

Hubspot

Yesterday Facebook celebrated the one year anniversary of one of its most important product launches, the Like Button. year ago, Facebook unvieled the Like Button at their f8 conference , marking the true extention of the Facebook platform to third-party websites. Facebook Like Button Usage Statistics. 1. 10,000 websites integrate with Facebook each day 2. More than 2.5 retail sites use Facebook 4.