Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1
Customer Experience Matrix
APRIL 12, 2011
Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). 1.
168 
Let's personalize your content