[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
Customer Experience Matrix
APRIL 11, 2011
Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week. This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.
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