Mon.Apr 11, 2011

Customer Experience Matrix

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[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics

Customer Experience Matrix

Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week. This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.