eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
Customer Experience Matrix
MARCH 29, 2011
eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.
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