|
|
The Latest from Customer Experience Matrix
|
Monday, February 8, 2010
Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well. No surprises in any of this, but good to see confirmation
|
|
Thursday, February 4, 2010
Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. This is the long-term solution to closing the gap between database and digital marketers. I was debating yet another post on database vs digital marketing when I saw a Direct Newsline headline that said “ Online Marketers Talk The Talk, But Don't Walk The Walk ”.
|
|
Wednesday, February 3, 2010
Summary: Database and digital marketing are both data-driven. But they differ in plenty of other ways that make it hard for specialists in one to adapt smoothly to the other. Here's a detailed look at the differences. Yesterday’s long (or merely long-winded?) post described the different mindsets of database and digital marketers but it was pretty
|
|
The Best from Customer Experience Matrix
|
•
Thursday, September 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends.
|
|
•
Friday, August 3, 2007
To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.)
|
|
•
Wednesday, September 9, 2009
Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two
|
|
•
Thursday, May 8, 2008
It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. [Note: Note: Per Susan Davis' comment below, they have since reloaded it here .] Infobright’s product, named BrightHouse, confused me because it is a SQL-compatible, columnar database, which makes it sound similar to systems like
|
|
•
Sunday, September 16, 2007
I took a close look recently at Tableau data visualization software. I liked Tableau a lot, even though it wasn’t quite what I expected. I had thought of it as a way to build aesthetically-correct charts, according to the precepts set down by Edward Tufte and like-minded visualization gurus such as Stephen Few . But even though Tableau follows many of these principles, it
|
The Latest from the B2B Marketing Community
|
Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
|
|
Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
|
|
Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
|
|
The Best from the B2B Marketing Community
|
•
Friday, June 27, 2008
Weblog
Send Feedback
FAQ
Video Tour
Capture, record, share. Communication is evolving.
Capture Images
Snap a picture of anything on your desktop.
|
|
•
Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);"
onmouseout="window.status=; return nd();">
, CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);"
onmouseout="window.status=; return nd();">
, CAPTION, TABLE , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);"
onmouseout="window.status=;
|
|
•
Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
|
|
•
Tuesday, July 22, 2008
explore
visualizations
data sets
comments
topic hubs
participate
register
create visualization
upload data set
create topic hub
learn
|
|
•
Friday, June 27, 2008
Subscribe via RSS
Subscribe via Email
Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
20 Tips for More Efficient Google Searches
For millions of people Google is an indispensable search
|
|
