markempa
MARCH 11, 2012
Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. But these tools, like race cars, are only effective when they’re steered in the right direction.
Tomorrow People
MARCH 13, 2012
Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort. 1. Track your market. A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them.
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Marketing Insider Group
MARCH 15, 2012
There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.
KoMarketing Associates
MARCH 12, 2012
At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.
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Savanta
MARCH 16, 2012
Your organisation doesn’t own its brand. It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is. It’s what the market believes it to be. It’s a perception developed through the sum of an individual’s experience. Through every encounter they’ve had with your organisation, your employees or products.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
MARCH 12, 2012
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fu
Buzz Marketing for Technology
MARCH 14, 2012
As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.
Customer Experience Matrix
MARCH 16, 2012
Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. My original reaction was “I told you so”, since I’ve been talking about the convergence of CRM and Web site management for years.
Tomorrow People
MARCH 12, 2012
Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Digital B2B Marketing
MARCH 15, 2012
Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. As inbound marketing evolves, the components also need to change.
Biznology
MARCH 13, 2012
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark.
The Point
MARCH 12, 2012
I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. I suspect this reticence is for two primary reasons: 1) lead follow-up isn’t a particular “sexy” application for marketing automation, nor the primary bu
NuSpark Consulting
MARCH 10, 2012
How’s your website doing? . How do you think it’s doing? Is it performing to expectations? Do you even have expectations? How much did you spend on it? Measuring ROI? Was it written by internal staff, an outsourced tech writer, or a marketer? The answer starts off with what your goals are for the website, and then determine if those goals are being met. .
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Marketing Insider Group
MARCH 13, 2012
Last night I had the pleasure of being a guest on the 85th # MarketerMonday chat or # MMChat – hosted by @ JeffAshcroft aka @ TheSocialCMO. Our topic was “ The Leadership Gap in Marketing ” where we discussed the changes taking place in marketing today and the leadership crisis these conditions are creating. We addressed the current digital skills gap, the opportunity for marketing to take a leading role in our businesses and the new kinds of leaders that are emerging in light
Webbiquity
MARCH 14, 2012
Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. Whether its a junior high, high school or college student, researching anything from the paintings of Pablo Picasso to the writings of William Shakespeare to the mating habits
Biznology
MARCH 14, 2012
Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?
ANNUITAS
MARCH 12, 2012
The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed. And since then many have jumped on the “death to the funnel” bandwagon.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Chris Koch
MARCH 12, 2012
For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. [Hire us.]“ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data.
ViewPoint
MARCH 13, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. Undoubtedly, part of the hesitation comes from not having control over the entire process from lead generation to sales closure.
Writing on the Web
MARCH 14, 2012
Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies to content marketing.
WriteSpark
MARCH 13, 2012
An obvious typo. A usage that shows a clear misunderstanding of the word's meaning or proper use. A statement of quantitative results where the math doesn't add up. A missing or incorrect source citation. These errors seem small on their own, but when they appear multiple times within your materials, they diminish your credibility in a reader's mind.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Effective Marketer
MARCH 13, 2012
Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.
Biznology
MARCH 15, 2012
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.
Convince & Convert
MARCH 14, 2012
Jess Ostroff is Managing Editor at Convince & Convert , and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you have a conversation with any WordPress developer, they’ll likely tell you that less is more when it comes to plugins.
WriteSpark
MARCH 13, 2012
An obvious typo. A usage that shows a clear misunderstanding of the word's meaning or proper use. A statement of quantitative results where the math doesn't add up. A missing or incorrect source citation. These errors seem small on their own, but when they appear multiple times within your materials, they diminish your credibility in a reader's mind.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Effective Marketer
MARCH 15, 2012
I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable. It consolidates a lot of what is out there about content marketing and delivers it in an easy to read format with no gobbledigook or too much fanfare.
Biznology
MARCH 12, 2012
Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing?
B2B Marketing Traction
MARCH 13, 2012
One of the top questions I get about starting a blog is, “What would I write about?” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services.
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